+ Product Designer

+ 2009 - 2024

Select Works

User research

Infuse your pitch with empathy and understanding by reading customers and unearthing insights

Problem validation

Helping you articulate your problem not just as a challenge, but as an urgent must-solve mystery

Competitive analysis

Learn from and stand above your peers, so your path to changing the world is clearer than ever

Design Strategy

Without a map, progress is slow, direction confusing, and success uncertain. A strategy is about creating a roadmap that ensures every design decision aligns with your overall vision.

Visual Design

Where functionality meets refine, designing is about creating beautiful and impactful experiences. I’ve always loved visual design, you can find some personal projects I’m proud of on my Dribbble.

Select Works

Serviços oferecidos

UX/ UI

Strategy

Brand

Photografy

Design
Process

_How did we go to the field
After defining the interview script, after compiling the information in a csd matrix, raising the assumptions and doubts that would be validated in the interviews, this matrix and the pre-script validated with stakeholders, we started our discovery process.
In-depth individual interviews from 1 am to 1:30 am. Following a semi-structured script. With key questions like:

• SSC overview

• Current experience in day-to-day processes

• Integrated view of the process

• Vision of the ideal future
02 companies Avon and Natura
53 interviews
1'30min duration
03 countries Brasil, Argentina and México
04 companies's area HTR / OTC / PTP / RTR
We start by looking at the evidence (pains, needs, phrases) collected in each use case. This evidence is all we hear in the contributor survey. We then grouped and prioritized the most recurrent and latent evidence. Creating the first thematic groups and formulating the first findings.
Compilation of qualitative interviews data
For each area of the companies, cases were defined to be explored and collaborators from different areas were selected to gather information.
When crossing the findings and pains by use case, we noticed that there were patterns in each grouping, patterns with level of representation for the entire tower. We have grouped major findings and major pains into a cross tower level that encompasses the entire tower.
We ended up with the SSC overview.

Grouping of pains and opportunities crossing finds from all towers.
Use case level
Tower level (HTR, OTC, RTR and PTP)
SSC level
Manuality and bureaucracy
Integrate flows in an automated and fast way, centralizing information.

Ensure constant and automatic updating of information across platforms in order to mitigate manual efforts.
Intuition and optimization
Develop intuitive and understandable flows on the platform.

Ensure that the information hierarchy on the SSC portal is structured in a way that favors an intuitive and understandable experience.
Interaction with SSC
Provide visibility into SSC roles, responsibilities and associated services.

Provide employees with clarity on where to seek information within the SSC, stating which channels are appropriate, who to talk to and the scope of responsibilities.
Empathy in interaction
Implement empathic strategies to employees at key points in the process.
Reflect human and empathetic aspects valued by employees into the processes and platform.

Culture of relationships
Adapt interfaces and platform efficiency, mitigating the need for direct contact.

Future model of services with efficient flows and effective communications for all parties involved throughout the process, relying less on relationships between people.
Follow up & visibility
Allow visibility of key information about the ticket from beginning to end of the process.

Make all relevant information accessible to the parties involved in processes, at all points of the process.
We arrived at the 6 main major research themes and opportunities to be validated for possible implementation.
Opportunities
There is a parallel work on rebuilding the Natura&Co brand, due to the acquisition of other brands from the group, which intends to unify them and maintain their essence. Therefore, constant alignments to validate the look and feel were essential for the process.
_Ideation and benchmark
Concept screens
At the same time that we started to define the final look, concept screens were created, which are visual structures that aim to reflect the main needs of people using wireframes, identified in the field, to be validated in concept tests.
It was a return to the field for a conversation more focused on the visual and functional structure needs of some specific pages that we believe are important for each use case. The purpose of these conversations was to capture insights into what information would be most important to these people and at what times in their experiences.
16 interviewed
30min duration of interviews
02 countries
We compiled the notes from the concept tests and cross-referenced the findings from the field report with the experience map, joining what would be more valuable to make concepts tangible on the screens for each use case, applying the approved visual layer and directing rule-based development of usability and interactivity.

The following were delivered for this project:
- Experience map;- Key screens and- Field report consolidating findings for the four towers (HTR, OTC, RTR and PTP).

UX / UI

Shared Service Center

+56%

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